MBS Discovery Questions SECTION 1 | GENERAL COMPANY INFO & CONTACTSCompany Name*Name of Authorized Individual* First Last Position*Phone*Email* Primary Company Website* Additional Key Subdomains/Microsites in Use (if applicable) Single Point of Contact for Marketing First Last Total # of Employees in OrganizationBrief Description of Core Product and/or Service Focus* SECTION 2 | COMPETITION & PRIORITY MARKETSWhat are three high priority markets (region / city) where you aim to increase market share via dedicated customer acquisition campaigns?*Priority Market #1Priority Market #2Priority Market #3 On a scale of 1-5, how would you rate the level of overall marketing competitiveness in your high priority geographic footprint? (1 = not very competitive; 5 = highly competitive)*Please provide the Website URLs of your Top 3 Competitors:*Competitor #1Competitor #2Competitor #3 Can you please send us a YTD or last 12 months report of Google Analytics for your main website?*YesNo SECTION 3 | CUSTOMER PROFILE & TARGET AUDIENCEIf you had one specific ideal customer type, describe it and how much revenue on average is collected in 12 months from this ideal customer type?*Do you know lifetime value of this ideal customer type?*YesNoDo you have buyer personas actively in use for your marketing?*YesNoOn average, how many new customers are brought in your to your company every month?*What percentage of those newly acquired customers are sourced by Digital Marketing?* SECTION 4 | DIGITAL STRATEGY & PREDICTIVE MARKETING ANALYTICSHow do you currently report on digital marketing success, i.e. state the top 3 success metrics?*Metric #1Metric #2Metric #3 Out of the whole mix, what is the single most effective digital marketing tactic used to acquire new customers to date and what KPIs / success metrics bolster the case for it?*Do you have a Predictive Analytics Digital service provider, whether it be software and/or services?*YesNoCan you accurately measure both ROI and Cost Per Acquisition from specific digital marketing activities using attribution & predictive modeling?*YesNoAny In-House Employees Responsible for Managing Digital Marketing / Predictive Analytics? If so, how many?*Do you currently have a Digital Marketing/Predictive Analytics Advisor or Consultancy?*YesNoState your Top 3 Digital Marketing Goals, starting with most important goal stated first:*Goal #1Goal #2Goal #3 Do you have any data systems in place to inform opening of new locations or to support growth opportunities for acquisitions?*YesNoWould that be useful to inform your decision-making process?*YesNo This iframe contains the logic required to handle Ajax powered Gravity Forms.