THE FIRST STEP: ASSESSMENT
With $50M+ of Digital Marketing Investments managed successfully for our clients across industries over the years, the foundation of that success is a truly comprehensive Assessment. Since you cannot improve what you do not measure, we begin every client journey with measurement excellence in the form of an Assessment.
This is not a canned website scan report, nor is it a “No-Cost Audit” hyped to give you a game-changing online strategy, nor is it information wrought with technical jargon that leaves you wondering what to do next. To build up anything of value, you must have a rock solid foundation. We believe that foundation is established with meaningful data insights tailored to your specific and highest priority business needs.
As such, one of the first points of differentiation with our approach is a robust Assessment. A team of subject matter experts utilize our proprietary Valet Health predictive analytics platform technology to analyze competitors and contrast those findings with our client’s baseline digital measures to uncover the best growth opportunities across digital channels.
We listen closely, research deeply, and meticulously craft a custom digital program roadmap for your company. We then present that to your key stakeholders in person to ensure that there is full alignment, understanding, and positioning for any future phased program rollout.
WHAT'S COVERED IN AN ASSESSMENT?
- Extensive Data Collection (Quantitative & Qualitative)
- Competitors & Internal Analysis
- Evaluation of Digital Investments by Priority Markets
- Key Stakeholder Interviews
- Patient Mix Targeting Goals
- Cost Per Acquisition & Predictive Modeling
- On-Site ½ Day Strategy Session
- Digital Program Roadmap Presentation
If you are looking for a low cost one-size-fits-all approach, we are not the right fit but please know that we wish you the very best. If you care about real value, substance, and are willing to work together to build a successful long term partnership, welcome home. We represent the upside to deliver a true competitive advantage for your company.